Trending 2 Table

FCB Canada

Brand: Voilà by Sobeys

Year: 2024

Voilà was an underdog in the grocery delivery category, significantly outspent by their competition.

“Trending 2 Table” created a bespoke Trend Index to discover the next viral food trends. Our Trend Index was data-based, pulling data from TikTok, Google, Pinterest, social listening, culture and content trends, and Voilà’s first-party search and sales data. Each source has an assigned value, which is then filtered through our index to generate “trend energy” predictions.

“Trending 2 Table” gave Voilà a first-mover advantage, delivering all the ingredients for the latest trending recipes with just one click, leading to a 200% increase in CTR from paid social, an 11x increase in new users, and an 8x increase in Voilà orders.