“Ticket to Dream” follows two journeys across time: a young couple trying to move to Canada for a brighter future, and an athlete living in Canada determined to achieve her Olympic dreams. The two narratives run in parallel before revealing a twist: The athlete is the young couple’s daughter, and her dream was made possible through her parents’ dream.
After reading so many Olympic stories, we realized that there was something almost every Canadian athlete shared, a dual identity that they proudly expressed as part of their Olympic journey. This was the insight and inspiration for the story, as well as how an Air Canada boarding pass would naturally fit into both stories.
To ensure we were telling the story authentically, we and Air Canada did considerable research, poring through immigration statistics and stories from Canadian athletes, while our production partners made sure every prop, location, and wardrobe piece was on point. The story was written and rewritten until we came to something that we felt was truly reflective of real Canadian-dream stories.
