Our Work

The Last Barf Bag

Brand: Dramamine

Year: 2024

Dramamine, the #1 anti-nausea brand in the U.S., is so effective at preventing nausea that it ended the need for barf bags. That made us think: What if we reminded the world how effective Dramamine is by saying goodbye to the industry we are accidentally killing?

So, we set out to pay tribute to a fellow icon of nausea with “The Last Barf Bag,” an entire campaign built around giving the barf bag a grand farewell since Dramamine has barfing covered. We launched with a documentary that explores every corner of the barf bag universe and premiered the film at a museum exhibit that literally put barf bags on a pedestal. We also designed an e-commerce platform that imagines a better future by selling repurposed bags for everything but barf — all to show people the impact and efficacy of Dramamine in an unsuspecting way.

Awards & Recognitions

2025 Official Selection in Short Film, Brand Storytelling, Tribeca Film Festival

2024 Grand Prix in Health & Wellness, Cannes Lions

2024 Gold in Integrated, Cresta Awards

2024 Gold in Healthcare, Cresta Awards

2024 Gold in Brand Storytelling, Cresta Awards

2024 Gold in Film Craft, Cresta Awards

2024 Editor’s Choice, The Drum Awards

2024 Grand Prix in Film, The Drum Awards

2024 Grand Prix in Content, The Drum Awards

2024 Grand Prix in Advertising, The Drum Awards

2024 Gold in Health & Wellness, LIA

2024 Gold in Branded Entertainment, LIA

2024 Gold in Creativity in PR, LIA

2024 Gold in TV & Cinema, LIA

2024 Official Selection – Short Film, TribecaX

2025 Best of Pharma / Health / Wellness, ADC

2025 Gold in Advertising, ADC

2025 Grand Clio in PR, Clio Awards

2025 Gold in Film, Clio Awards

2025 Gold in Branded Entertainment & Content, Clio Awards

2025 Brave Brands Award, ANDYs

FCB Global

The Last Barf Bag