The Last Barf Bag

FCB Chicago

Brand: Dramamine

Year: 2024

Dramamine, the #1 anti-nausea brand in the U.S., is so effective at preventing nausea that it ended the need for barf bags. That made us think: What if we reminded the world how effective Dramamine is by saying goodbye to the industry we are accidentally killing?

So, we set out to pay tribute to a fellow icon of nausea with “The Last Barf Bag,” an entire campaign built around giving the barf bag a grand farewell since Dramamine has barfing covered. We launched with a documentary that explores every corner of the barf bag universe and premiered the film at a museum exhibit that literally put barf bags on a pedestal. We also designed an e-commerce platform that imagines a better future by selling repurposed bags for everything but barf — all to show people the impact and efficacy of Dramamine in an unsuspecting way.