FCB New York

Brand: Spotify

Year: 2024

Every year, Spotify sends out millions of proposals to media planners hoping to stand out from the rest. So we set out to show media planners the emotional power of Spotify, by proving it where they spend most of their time: the Excel Spreadsheet.

We transformed a simple grid-like structure into a 3D canvas for a fully immersive audio-visual experience, giving our global sales teams the ultimate tool to demonstrate the power of Spotify’s platform and driving revenue across all Spotify Advertising formats. Thousands of media planners all over the world, in 12 key markets, received the most innovative RFP they’ve ever received, building engagement and a reevaluation of the power of Spotify Advertising.

A four-minute video built in a 10MB email-able spreadsheet. All we had to do was go back in time to the origins of data and algorithms.