Intimus knows that menstruation doesn’t impede women's progress; it’s people’s perceptions that get in the way. With this in mind, we went beyond creating a campaign — we started a movement, with an open letter from young women to society demanding more.
Using a visual language inspired by Gen Z aesthetics, girls of different body types, races, and ethnicities shared moments of female solidarity, Intimus showed that menstruation is not a barrier to women's progress. And the icing on the cake? From creation and production to approval, this project was predominantly made by women.
