In a competitive loyalty landscape, Scene+ needed to engage their members. Despite offering rewards across nine categories including groceries, travel, and dining, 73% of members engaged with one or fewer partners, limiting both program value and member satisfaction.
By leveraging Salesforce Data Cloud, we segmented audiences by their transaction history. We then tailored communications across multiple touchpoints, with each piece driving members to interact with new partners and take targeted key actions to earn more contest entries.
Next, we leveraged Marketing Cloud to target each segment across a wide range of media, including dynamic and triggered emails, social posts, and push notifications. We also used Einstein AI to determine when members were most likely to engage with their inboxes. In-store promotions at partner locations kept the campaign top-of-mind while members shopped.
The result was more than incremental revenue and cross-shopping growth; it reshaped how members used the program. "Scene It Win It" demonstrated that gamification, combined with personalization, could shift loyalty from transactional to experiential, paving the way for a scalable, repeatable approach that delivers long-term engagement and value for members and partners.
