Runner 321

Brand: adidas

Year: 2022

Iconic numbers have been revered as a symbol of the best athletes of all time. But in reality, they’ve only represented athletes that fit within the confines of mainstream sport. We set out to create the first iconic number to represent an entire community of neurodivergent athletes who are exceeding what society thinks they can achieve.

Introducing Runner 321, the movement where adidas asks the world’s largest marathons to reserve bib number 321, representing Trisomy 21 for people with Down syndrome, for a neurodivergent athlete who qualifies. All six of the world’s largest marathons, including four that are sponsored by Nike, New Balance, and ASICS, reserved a spot for Runner 321 in their 2023 events.

Capabilities

Communications

Experiential/Sponsorships

Influencer

Social

Strategic Planning

Awards & Recognitions

2024 Gold in Entertainment Lions for Sport, Cannes Lions

2024 Bronze in Entertainment Lions for Sport, Cannes Lions

2024 2x Gold in Social Purpose, The Drum Awards

2024 Bronze in Social Purpose, The Drum Awards

2024 Gold in Creative Effectiveness, The One Show

2024 Gold in Cultural Driver, The One Show

2024 Gold in Experiential & Immersive, The One Show

2024 Gold in Health & Wellness, The One Show

2024 Gold in Public Relations, The One Show

2024 Silver in Direct Marketing, The One Show

2024 Silver in Experiential & Immersive, The One Show

2024 Silver in Social Media, The One Show

2024 #3 in the “Top 40 Campaigns for Good” in the ACT Responsible ACT Good Report

2023 Grand Prix in Direct, Cannes Lions

2023 Gold in Health and Wellness, Cannes Lions

Our Work

Runner 321