Canon wanted to break from their traditional reputation as only a camera company. With CES (the Consumer Electronics Show) as their backdrop, Canon’s goal was to be seen as the most innovative company at the most innovative tech conference in the world.
Partnering with M. Night Shyamalan, we recreated the set of “Knock at the Cabin” using 3D mapping and Canon’s technologies.
CES attendees were immersed in a trailer of the film, interacting with characters through Canon’s 1-to-1 immersive calling. Canon’s mixed reality technology was used to barricade a replica of the film’s cabin. Additionally, participants could investigate the actual set of the film to discover its plot-points with the help of Canon’s augmented camera software. The “Knock at the Cabin” immersive experience drew repeat visitors, with some waiting over two hours for the “Barricade the Cabin” demo.
Exhibitor Magazine hailed it as the most immersive booth at CES, while CES organizers ranked it among the top five must-see exhibits. The experience successfully positioned Canon as an innovator, earning them the title of #1 Best of CES.
