To launch Škoda’s first electric compact SUV, we launched a global campaign to celebrate the Elroq’s high specifications, smooth movements, and technical prowess, and sparked a global wave of curiosity in the process.
With fun facts about chipmunks, raccoons, hummingbirds, clouds, and snowdrops, each fact was a metaphor for the car’s best features. A chipmunk's nut-hoarding mirrors the Elroq's surprising storage; a raccoon's night vision transforms into LED Matrix headlights; and a hummingbird's speed becomes a metaphor for quick battery charge. Because everything in life — including clouds, chipmunks, and raccoons — can be a source of inspiration if you’re curious enough.
The campaign launched across TV, print, digital, social, and out-of-home to showcase the innovation and curiousness at the heart of the Škoda brand.
