We are thrilled to share FCB took home the two highest honors at The One Show Awards 2024. FCB was named “Network of the Year” and FCB New York was crowned “Agency of the Year.” The One Show Awards, presented by The One Club for Creativity, recognizes the best work in advertising, design, interactive, and branded entertainment globally.
The win was a true team effort as agencies across our global network, in New York, Chicago, Canada, and Brazil, contributed brilliant work that led to our grand total of 72 awards. FCB won four “Best of Discipline” Awards including “Best of Creative Effectiveness,” “Best of Interactive & Mobile Craft,” “Best of Music & Sound Craft,” “Best of Radio & Audio,” and one “Best of Non-Profit,” as well as the coveted Fusion Pencil. In addition, we took home 24 Gold, 19 Silver, and 23 Bronze Pencils.
“With a total of 72 Pencils across 22 categories, FCB more than doubled our count from 2023 and, for the first time in our network’s 150-year history, took home the top honor,” said Tyler Turnbull, FCB Global CEO. “Becoming ‘Network of the Year’ today means so much and is further proof of our belief that brilliant creativity, fueled by diversity, data, and technology, can not only grow our clients’ business, but can also change the world.”
FCB New York’s “Dreamcaster” for AB InBev’s Michelob ULTRA was one of the biggest winners at the show. “Dreamcaster” won three “Best of Discipline” Awards in “Interactive & Mobile Craft,” “Music & Sound Craft,” and “Radio & Audio.” The campaign won 13 Gold (with a documentary on the making of the campaign winning a 14th Gold), 10 Silver, and six Bronze. In “Dreamcaster,” FCB and Michelob ULTRA developed technology that enabled Cameron Black, a blind person, to deliver live, on-air broadcast commentary during a New York Knicks NBA playoff game — tech that is being made publicly available. FCB New York also won 1 Silver for “McEnroe vs McEnroe” for Michelob ULTRA.
Andrés Ordóñez, FCB’s Global CCO, said, ”We’re thrilled that our clients have put their trust in us to take the risks and create the innovations that make an impact not only on their businesses, but in global culture and the world around us. And I’m proud to see the amazing creative minds from across our global network share in this recognition.”
FCB Canada’s “Runner 321” for adidas took home “Best of Creative Effectiveness” and five Gold, three Silver, and three Bronze. The campaign celebrated Chris Nikic, an Ironman triathlete, marathon runner, and the first adidas-sponsored athlete with Down syndrome.
FCB Chicago’s “Banned Book Club,” for the Digital Public Library of America, won the coveted Fusion Pencil and “Best of Non-Profit,” along with four Gold, two Silver, and seven Bronze. The “Banned Book Club” provided free, virtual libraries in regions across the United States where book bans have been instituted. Chicago also picked up one Gold and one Silver Pencil for “HVRxHVR” for Hidden Valley Ranch.
FCB Brazil took home one Silver and two Bronze Cubes for “Cashback For Your Jersey’s Back” for Flash, a benefits card; one Silver for “The Shameless Pad” for Intimus, a Kimberly-Clark feminine care brand; and one Bronze Cube for “The Future Is Black,” a campaign for Raça Magazine, which envisioned a future of Black empowerment in Brazil.
FCB Canada also won four Bronze for “Trending 2 Table” for Voilà, a grocery delivery app that saw the agency capitalize on TikTok trends to tap into a new customer base to drastically shorten the ecommerce path-to-purchase.
Congratulations to all of our winning teams.