We’re thrilled to share the details about the incredible pride of Lions we took home at the 2024 Cannes Lions International Festival of Creativity.
Our headline news: FCB was named Regional Network of the Year in North America , for the sixth straight year; FCB New York was named Agency of the Year in the Craft Track; and we captured 47 Lions in total, including three Grands Prix, 10 Gold, 15 Silver, and 19 Bronze, plus 92 Shortlist.
Below are details from this incredible and truly network-wide performance from our global team of creative minds.
FCB New York hauled in the largest share of Lions, a total of 15, with one Grand Prix, four Gold, six Silver, and four Bronze Lions. FCB New York’s “Spreadbeats” campaign for Spotify Advertising won the Digital Craft Grand Prix, along with two Gold, three Silver and three Bronze. The campaign celebrates the “unsung workhorse” of our business, the much-maligned spreadsheet, with a music video embedded within the spreadsheet and an animated green data character. Additionally, FCB New York’s campaign for AB InBev and Michelob Ultra, “Lap Of Legends,” won two Gold and two Silver Lions. The campaign saw the team launch the first-ever real vs. virtual race, pitting Logan Sargeant, the star Formula 1 driver, against six of history’s greatest Williams Racing team legends in an AI-augmented competition. A second campaign for the same client, “Dreamcaster,” won one Silver and one Bronze.
FCB Chicago finished the week strong with 12 Lions, including a Grand Prix, two Gold, four Silver and five Bronze. “The Last Barf Bag,” their campaign for Dramamine which uses a humorous documentary to explore the eccentric subculture of air sickness bag collectors, was awarded a Grand Prix, one Gold, three Silver and two bronze. Plus, the agency's work for The Digital Public Library of America, “The Banned Book Club,” which provided free, virtual libraries in regions across the United States where book bans have been instituted, took home one Gold, one Silver and two Bronze. Our Chicago office took home an additional Bronze for Hidden Valley Ranch’s “HVR X HVR” campaign.
FCB Toronto brought home five Lions: one Gold and four Bronze. “Runner 321”, a purpose-led campaign in partnership with adidas to champion neurodivergent runners, won one Gold and one Bronze. The agency’s campaign for the Canadian Down Syndrome Society, “Inployable,” which unveiled the first-ever employment network for people with Down syndrome on LinkedIn, won three Bronze.
FCB Kinnect’s HDFC's Vigil Aunty “Lulumelon EOSS” campaign, which saw the agency ‘scam to save’ to warn people against fraud during end-of-season sales, received a Silver Lion.
Change, an FCB Alliance, won one Silver Lion for “Rockseeds” for TBS, a campaign that aims to help to restore and revive vast expanses of kelp forests, crucial for biodiversity preservation and increased CO2 absorption.
FCB Brazil's "The Shameless Pad" campaign for Intimus, which saw the Kimberly-Clark brand only sponsor athletes who are menstruating, took home two Bronze Lions.
Finally, Area 23, an IPG Health Network company, collected an additional 11 Cannes Lions: One Grand Prix, three Gold, three Silver and four Bronze.
Congratulations to all our teams, our seven incredible agencies and our amazing client partners on this fantastic recognition!