We are proud to announce that FCB has been named “Network of the Year” and FCB New York was recognized as “Agency of the Year” at the 103rd Annual ADC Awards. The ADC Awards, presented by The One Club for Creativity, celebrate excellence in design and craft across a wide number of categories.
Our triumph at the ADC Awards came from two stellar performances by our New York and Chicago agencies, who together won a total of 30 Cubes including three “Best of Discipline,” one “Best of Non-Profit,” one Fusion Cube, 12 Gold, seven Silver, and six Bronze Cubes.
“The success of our teams in New York and Chicago comes from our ability to align our creative, strategy, client management, and production teams with our clients to produce timely communications that deliver on the timeless promise of their brands and businesses,” said Tyler Turnbull, FCB Global CEO. “I am incredibly proud of all of our teams for all of the hard work, passion, and dedication that went into this performance.”
The biggest winner at the show was FCB New York’s “Dreamcaster” for AB InBev’s Michelob ULTRA. This much-lauded campaign featured accessibility technology, developed by the agency, that enabled Cameron Black, a blind person, to deliver live, on-air broadcast commentary during a New York Knicks NBA playoff game. The technology used haptic feedback, spatial audio, A.I., and refreshable Braille. Cameron collaborated on the technology, which is being made available to help all blind and visually impaired people to fully understand the intricacies of live NBA basketball.
“Dreamcaster” took home “Best of Discipline” in “Artificial Intelligence,” “Experiential Design,” and “Interactive,” along with nine Gold, three Silver, and two Bronze Cubes. A documentary on the making of “Dreamcaster” won one additional Bronze Cube.
Andrés Ordóñez, FCB’s Global CCO, said, “It’s hugely gratifying to see our network and the wonderful, dedicated creative minds from our agencies in New York and Chicago recognized with these awards. But the creative impact they bring to the marketplace of ideas would not be possible without the trust and bravery of our amazing, forward-thinking clients.”
FCB Chicago’s “Banned Book Club ,” for the Digital Public Library of America, was also a highly recognized campaign, and collected both the Fusion Cube and “Best of Non-Profit,” three Gold, four Silver, and three Bronze Cubes. The campaign provided free, virtual libraries in regions across the United States where book bans have been instituted, to highlight ongoing threats to intellectual freedom in America and arm citizens with ways to fight back against bans by making all books easily accessible.