It's that time again... Cannes Lions International Festival of Creativity is almost upon us!
Catch our experts on the Croisette, talking all things advertising from creativity, AI, and leadership, to strategic production, and brand purpose.
This page will be updated with the latest and greatest from FCB during Cannes week (Monday June 17 to Friday June 21), so keep your eyes out for more. Hope to see you there!
MONDAY JUNE 17
How Community Inspires & Impacts Creativity for the Next Gen
Location: VaynerX Yacht, Vieux Port de Cannes
Time: 10:35 – 11:00
Speaker: Patricio Gabarró, ACD, FCB Newlink and Marco García, ACD, FCB Newlink
Event Description: The future of creativity lies in the hands of creatives whose inspiration is rooted in the power and impact of the communities they find online. From being proud members of #delulu to finding their #Rizz, the leaders of tomorrow are connecting with digital groups on TikTok and beyond. Hear directly from the winners of the 2024 Ad Age Young Creatives Contest about how the incredible variety of macro and niche communities that exist across TikTok's global platform prove how diverse communities fuel innovation and, more importantly, resonate with Gen Z and Gen Alpha.
Ladies Who Strategize Cannes Brunch Panel: Elder Millennials and their Little Treats
Location: BrandsandCulture Villa
Time: 11:00 – 13:00
Speaker: Mollie Partesotti, CSO, FCB Chicago
Event Description: Brands are having a time trying to lure in those older millennials who want to party like it's 1999, but also need to catch some Zs before the rooster crows. This panel of party animals will spill the tea on how to get the waning attention of the matinée ravers. Join us for your first day at Cannes Lions with a delightful brunch panel featuring some fabulous elder millennials from eBay, FCB, Ipsos, and more.
Fast and Furious: How to Keep Up with Change without Losing our Humanity
Location: LBB & Friends Beach - Miramar Plage & Restaurant Croisette Beach, 65 Bd de la Croisette, 06400 Cannes, France
Time: 11:00 - 12:00
Speaker: Tyler Turnbull, FCB Global CEO
Event Description: As change accelerates, flexibility has never been more important. However that can also mean instability for employees or suppliers, so we want to talk to brands, agencies, and prod cos about how they're geared up for fleet-footed change and whether it's possible to protect trust and relationships while racing ahead?
Attendees: Open to those with access to the LBB Beach
Creativity for Good: A Fireside Chat About the Intersection of Creativity and Brand Purpose
Location: Majestic Hotel
Time: 14:30 - 16:00
Speaker: Mike Williams, FCB New York
Event Description: Join us for a discussion about creativity, marketing magic, and meaningful work. This fireside chat between FCB, Ad Council, and Adobe will explore the brand impact, business benefits, and human connection that can emerge when brands place people and purpose at the center of their marketing.
TUESDAY JUNE 18
IPG and The Ad Council: Working Together to Make a Lasting Impact
Location: IPG Common Ground @ The Carlton
Time: 08:30 - 09:30
Speakers: Susan Credle, FCB Global Chair & IPG Creative Advisor, Marc Wilson, EVP, Executive Director of Strategic Inclusion
Event Description: The Ad Council's mission is to convene the best storytellers to educate, unite, and uplift. By opening hearts and inspiring action, together we accelerate change. IPG is proud to be a long-standing partner with The Ad Council. Join us to celebrate The Ad Council's impactful campaigns, and discuss how to incorporate diverse representation and inclusive storytelling within advertising in a way that is meaningful to truly make a lasting impact.
Leading with Creativity in the Age of AI Technology
Location: Smartly Rooftop Terrace, 4 Rue Jean Juares, Cannes
Time: 09:30 - 11:00
Speaker: Alex Abrantes, ECD, FCB New York
Event Description: Join today's top global creative leaders to discuss unlocking success in the new creative era powered by technology. With AI supercharging how marketers approach their jobs, embracing creative tech to power human creativity at scale is the key to succeeding across the new consumer journey. Gain insights and inspiration directly from the people shaping the future of advertising.
WEDNESDAY JUNE 19
How Much is Too Much? Strategic Production
Location: LBB & Friends Beach - Miramar Plage & Restaurant Croisette Beach, 65 Bd de la Croisette, 06400 Cannes, France
Time: 12:30 - 13:30
Speaker: Matt Blitz, EVP, Executive Director of Agency Production, FCB Chicago
Event Description: With ever more places and platforms to be and niche audiences to serve, brands' appetite for content is seemingly endless. Chuck AI into the mix, and we're reaching the point where we can create infinite iterations and assets. But it could end up a bit 'spray and pray', not to mention wasteful. So how can brands make sure they're being properly stragic in what they're making?
THURSDAY JUNE 20
Champions of Diversity: What the Industry Can Learn From Your Leadership
Location: Le Cirque Restaurant (30 Rue Hoche); near the Gray D'Albion Hotel/Rue d'Antibes and a 7-minute walk to the Palais
Time: 09:00 - 10:00
Speaker: Marc Wilson, EVP, Executive Director of Strategic Inclusion, FCB Chicago
Event Description: This will be an intimate and candid discussion of about eight leaders on how you and other peers show up differently to drive both business and inclusion impact.
Inside the Jury Room with Harjot Singh and Vita Harris
Location: IPG Common Ground @ The Carlton
Time: 12:30 - 13:30
Speaker: Vita Harris, FCB Global CSO
Event Description: Ever wanted to be a fly on the wall inside the coveted Cannes Lions jury room? Now's your chance. Join Jury Presidents, Harjot Singh and Vita Harris, in conversation with Creative Salon's Claire Beale, to delve into the discussions that were had about the work as they debated the merits and pitfalls of each campaign. Find out what the key themes and trends were in the Creative Strategy and Creative Effectiveness Lions, and what makes a winning submission to send work on its path to Lions' glory.
Ad Astra: Creative Leaders Panel
Location: LBB & Friends Beach - Miramar Plage & Restaurant Croisette Beach, 65 Bd de la Croisette, 06400 Cannes, France
Time: 13:00 - 14:00
Speaker: Andrés Ordóñez, FCB Global CCO
Event Description: It's LBB's Avengers Assemble moment as global creative leaders who have appeared in LBB's Ad Astra series come together to explore the power of creativity, discuss the role of big ideas in a fragmented world and crafting magic in the age of AI.
FRIDAY JUNE 21
Inside the Jury Room: Creative Strategy Lions
Location: The Basement, The Palais
Time: 11:30 - 12:00
Speaker: Vita Harris, FCB Global CSO
Event Description: What is it about some pieces of work that makes them stand out to a Jury? What does it take to become a Lion winner? Join this session to get firsthand insights into why this year's Jury decided on the work that will set the benchmark for the year ahead. You'll hear from our world-class Jury members as they discuss what made this year's winners truly special. It's a unique opportunity to celebrate creativity and gain valuable knowledge from industry experts.
Five Steps to Make the Impossible, Possible
Location: Rotonde Stage
Time: 12:45 - 13:15
Speaker: Danilo Boer, FCB Global Creative Partner
Event Description: For the last five years, Michelob ULTRA and FCB have pushed the boundaries of sports, technology, and entertainment. From surrounding the NBA court with digital fans during the Covid lockdowns, making John McEnroe play himself in a one-hour tennis match on ESPN, and giving a blind fan a chance to live comment an NBA playoff game, to creating the most legendary Formula 1 race of all time - this partnership is redefining how brands can use innovation to create consumer experiences for the future. This session will reveal how Michelob ULTRA and FCB have led their teams in the daily battle of doing the impossible, the hiccups along the way, and the glory at the end of the tunnel.
Creatives on the Terrace: Unlock the Power and Magic of Creativity
Location: Terrace Stage, The Terrace
Time: 13:30 - 14:15
Speaker: Andrés Ordóñez, FCB Global CCO
Event Description: How to solve problems like a creative genius? What's the secret sauce that fuels the success of the top creative leaders? What ignites their passion right now and what makes them tick? How do they tackle challenges, what lessons have they learned along the way? Three creatives come together on stage to exchange ideas, dissect creative processes and storytelling techniques, and debate emerging trends, tools and skill sets. Join them to unlock the transformational power of creativity on brands, consumers and society. Get your creative juices flowing and inject new thinking into your work to achieve new levels of success.
Questions? Please reach out to Emilie.Sharp@fcb.com. See you in the south of France!