We’re delighted to share FCB has been awarded Bronze in the Global Network of the Year (Creative/Advertising) category at the Campaign Global Agency of the Year Awards 2023!
Now in their fifth year, the awards recognize and celebrate the most innovative and exiting agencies globally.
Gideon Spanier, UK editor-in-chief of Campaign, said: “These awards matter because they are judged by global marketers who care deeply about the role that agency partners play in the advertising and marketing eco-system. It takes creativity, talent, and a relentless appetite for innovation for an agency to invent and to keep reinventing for its clients — and it was inspiring to see these qualities in abundance among this year’s winners.”
The awards are judged by a panel of global and regional chief marketing officers, led by Betsey Chung, a veteran global chief marketing officer, who has held a range of senior marketing and finance roles at brands including TD Bank Group, BMO, Aviva and American Express.
Bronze: FCB
FCB celebrated its 150th anniversary in 2023, but that was not its only reason to party.
The network FCB also celebrated 45 account wins from brands including Škoda, Intuit/ QuickBooks, and Danone, and was named WARC’s 2023 Most Effective Creative Agency; and Cannes Lions #1 North America Network of the Year for the fifth consecutive year – a first in Cannes Lions history.
There was 5% net revenue growth for the network, which continued to apply its “local up, not global down” approach: its offices have their own autonomy so brands can feel like they’re working with a boutique shop. Key to its success is FCB/SIX, its fully integrated data and performance offering, which is delivering a robust 15% jump in projected revenue growth year-on-year.