Real stories from FCBers who are leveraging AI to supercharge ideas, drive efficiency, and push creative boundaries.   

The rapid rise of AI has sparked widespread conversation about its impact on culture, creativity, and the way we work. At FCB, innovation has always been a part of who we are, and our perspective on AI is no different.  

AI is a powerful creative partner, one that doesn’t replace human creativity, but enables it. A true collaborator that helps amplify bold ideas, accelerate execution, and unlock new possibilities. And it all starts with curious minds who experiment, explore, and empower themselves with the latest tools to elevate their craft. 

AI & I is a series spotlighting FCBers from around the world who are applying AI in creative, practical, and unexpected ways both in and outside of the workplace. From tackling home projects to planning the perfect travel itinerary to pursuing artistic passions, these stories highlight the innovative spirit instilled throughout our network that drives game-changing and boundary-pushing creativity. 

Follow along for series updates and fresh stories on how FCBers are using AI to imagine bigger, move faster, laugh louder, and create with more freedom…  

AI & I: PART 2

“I got married in May! And AI played a helpful role in wedding planning. Not just planning but developing assets also. For example, I used AI to help with graphics that we later got printed onto cocktail napkins (it was a picture of our dog). One of the more daunting pieces in your wedding planning journey has to be the table settings. There is so much to choose from, and every choice you make impacts every other part of the table. Plates, napkins, cups, flatware, flowers, centerpieces, chairs, name cards, and the list goes on. They all need to go together in a cohesive way, and you don’t get to see it in person until it’s too late. AI really helped us visualize our options before we made our selections, and I’m not sure what we would have done without it.” — Eli Ferrara, Head of Creative Innovation at FCB Canada

“AI shows up in my life as a coach, fixer and advocate:

• My AI running coach, TrainAsOne, tells me how far to run, when to run, and then rewrites my training if (when) I slack off. Weirdly, I feel guilty letting the algorithm down, so I tend to stick with it.

• At home, AI has become my DIY sidekick, I’ve diagnosed and fixed problems just by chatting through photos of the damage. I even sorted a dripping tap without calling a plumber (or swearing too much).

• When my car insurance company refused to pay a claim, AI read the small print, spotted where they’d messed up, and drafted my replies. They not only paid out in full, they rewrote their faulty policy.”

 — Mike Jenkins, Director of Growth and Innovation at FCB London

“We’re living in an age where there are so many avenues to see reviews – Reddit, Trip-Advisor, Yelp, Google Reviews, Maps, TikTok etc. but how do you determine what’s legit? For me, it’s AI. On a recent trip to Italy, I used Instagram’s Meta AI to give me lists of the best local, non-touristy restaurants and sights to see. I’d copy the lists into my notes, look up their social media, compare them against other platforms and then determine if it was a solid choice or not. I’d then put it back into AI (like ChatGPT) and have it create an itinerary for me based off the sights and restaurants I wanted to go to. Not only was the cross-comparison a game-changer, so was AI doing the work to put together everything based on the differing locations and places. It was one of the easiest ways I’ve ever planned a trip!” —  Alyssa Forman, Associate Strategic Planner at FCB Chicago

“AI has become a helpful and creative companion in my everyday life. I’ve used it to simplify the often time-consuming task of planning trips, comparing routes, prices, and transport options, so I can spend more time discovering great restaurants and hidden gems. It’s also a reliable go-to for everyday challenges, whether I’m trying to make sense of a complicated contract or need help phrasing an email. I often turn to AI when I want a quick overview or a smart solution without getting lost in endless searches. It’s also been a fun tool for creative moments, like designing a personalized quiz for a party!” — My Persson, Junior Art Director at FCB Stockholm

“There are plenty of examples I can share from my personal life, AI has really enriched and improved a plethora of aspects of our lives:

• While playing D&D with friends, we found that ChatGPT functions as a great game master, a very taxing and complicated role in the game made easy with just a few prompts.

• I am soon to move to a new apartment, and some AI tools really helped (All provided by "GeenAI") with interior design by freely adjusting furniture in a 3D model of the apartment it built using a 2D sketch I gave it.

• Trip planning! Arguably the best part about AI. It is so good at planning and giving you good suggestions in foreign countries.”

— Rom Shimoni, Client Manager at FCB TLV & atomi

AI & I: PART 1

“Gindicated: An Emo Cocktail Hour is a podcast I co-host with one of my close friends, where we revisit music, media, and emo memories that shaped our teenage years, usually with a fun cocktail in hand inspired by our band of the week. I use ChatGPT as a research tool to help me fact-check and add depth to our episodes. Whether I’m verifying a quote from a book, cross-referencing interviews, or digging into old blogs and fan theories, it helps me quickly connect the dots across different sources. I’ll ask it to clarify timelines, find the original context for a lyric, or trace how an idea or artist has evolved over time. It’s like having a research assistant!” — Marissa Lando, Executive Producer at FCB New York 

“I mainly use artificial intelligence to create visuals to illustrate personal projects, or those of people close to me, and nurture a particular aesthetic for each of them. For example, my brother, who is a music producer in Paris, quite regularly organizes introductory workshops to electronic music, in partnership with the foundation of a French mutual insurance company, as part of temporary art exhibitions. For this, I designed visuals in line with the exhibitions’ themes, such as a certain relationship to the cosmos or a post-apocalyptic vision of the oceans, while laying the foundations for a recognizable identity for the workshops themselves. On a personal note, I've used AI to nurture a particular aesthetic around one of my personal projects, which revolves around poetic explorations drawing on aesthetics such as romanticism and fantasy. I also use ChatGPT to assist me in writing personal texts, whether or not related to my main visual project.” — Victoire Thiessé, Head of Social Strategy at Change, an FCB Alliance

“Outside of work, I regularly collaborate with ChatGPT to deepen my knowledge of language, culture, and communication. Whether I’m learning Kazakh, preparing for travel, or crafting creative writing projects, ChatGPT acts as a curious, insightful partner. Our ongoing conversations are a mix of fun, learning, and light exploration — like having a creative co-pilot who’s always ready to dive into a new topic. This personal connection to AI naturally flows into my work at FCB, where curiosity and collaboration fuel great ideas. Using AI outside of the office reminds me that creativity isn’t confined to the workplace — it’s a mindset that can be sparked anywhere.” — Olzhas Shakhabayev, Group Account Director at FCB ARTGROUP Almaty

“Example 1: I used AI to help plan a trip to Puglia, Italy complete with activities, accommodation ideas and driving directions that took us on the most scenic routes. The driving times were a bit optimistic, but the activities and tour stops it suggested were much more interesting and personalized to my vision of the trip than anything I found in a standard online search or in guidebooks. Example 2: I used AI to sharpen my rhyme schemes and verse examples in a parody song I wrote (co-wrote with ChatGPT?) for a musical revue I was the Music Director for. The theme was the awfulness of online dating, and ChatGPT seemed to know a lot about.” — Caitlin Cody, EVP, Group Strategic Planning Director at FCB Chicago

“I use AI mostly in these fields:

Image generation

• Create idea drafts for personal projects.

• Make visual interpretations of texts or music.

• Create art for prints, friends, social media, etc.

Design

• Design branding for my own hobby projects.

• Improve my portfolio with AI-generated mockups

Audio

• Create music for my own projects.

• Make voice demos for animated concepts.”

— Björn Nordfors, Senior Art Director at FCB Stockholm