Winners of the 2024 D&AD Awards have been announced and we’re pleased to share FCB won a total of 25 Pencils at the Show. Our teams in New York, Canada, and Chicago, combined to sharpen one White, three Yellow, six Graphite and 15 Wood Pencils at the Awards which recognize the world's best creative work from across the commercial design, advertising, production and craft disciplines.
“Dreamcaster,” FCB New York’s campaign for AB InBev’s Michelob ULTRA, was one of the big winners at the show, pulling in three Yellow Pencils, four Graphite Pencils and eight Wood Pencils. “Dreamcaster” features technology developed by FCB and Michelob ULTRA that enabled Cameron Black, a blind person, to deliver live, on-air broadcast commentary during a New York Knicks NBA playoff game—technology that is being made publicly available. Cameron played a key role in developing the technology.
FCB’s Canada’s “Runner 321” for adidas took home one of the D&AD’s top prizes, the coveted White Pencil, as well as two Graphite Pencils and one Wood Pencil. The campaign celebrates the achievements of Chris Nikic, an Ironman triathlete, marathon runner and the first adidas-sponsored athlete with Down syndrome. FCB Canada added an additional Wood Pencil for “NXT LVL,” an edgy campaign for the Bank of Montreal, which saw the team launch a Twitch channel for the bank, making it the first financial institution in the world to operate a channel on the world’s number one game-streaming platform.
“Banned Book Club,” FCB Chicago’s ambitious campaign for the Digital Public Library of America, collected five Wood Pencils. The “Banned Book Club” provided free, virtual libraries in regions across the United States where book bans have been instituted.
Congratulations to our teams in New York, Chicago and Canada on this performance and to our incredible client partners for entrusting us with their brands and businesses.